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Sensodyne Repair & Protect Advert:

I worked with GlaxoSmithKline to produce a 30 second advert for the launch of the Sensodyne Repair & Protect toothpaste, which was then distributed to selected dentists around the UK.

The sequence shows how the new technology within the Repair & Protect toothpaste works to protect your teeth, with emphasis on showing you what the new product looks like, using a clean and informative aesthetic to meet Sensodyne’s brand guidelines. Simple highlights have been integrated, in order to make you focus on all the key information and text appearing throughout the sequence.

Here is the 30 second advertisement: