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K.J.M Equine Visual Identity:

K.J.M Equine provides an equine behavioural consultancy and tuition service throughout the UK, and was founded by Katie Macalister. I was invited by K.J.M Equine to design the new visual identity for the company.

The new visual identity is designed to incorporate the specialist nature of the business, by alluding to equine behaviour using the horse motif and company name. The main rectangular part of the logo portrays the horse as if it is galloping to the top of the company name, which is to symbolise the idea of ‘riding to success’. This new identity is used on clothing, posters, and business cards.

Below is the white version of the logo, and a photo of the visual identity being used: