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Flonase Advert Artwork Pitch:
GlaxoSmithKline asked me to produce an artwork concept for a national advertising campaign of Flonase, in the USA. Flonase is a pharmaceutical nasal spray and the brief was that the artwork had to visually portray the benefit of using the product, and no product shot or text about the product itself was to be added. This would be integrated into the artwork at a later stage.
‘Congestion’ is the final artwork I developed for the pitch. The idea behind the image, is that by using Flonase, you can break through the grimy wall of congestion. The cut-out shape of a man allows you to see a brighter day ahead.
Here are 2 images of the final artwork: