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Aquafresh Kids Teeth Animation:

I was asked to create an animation on the growth of children’s teeth for GlaxoSmithKline. It was to show the growth of teeth from birth to 9 years of age, when you get ‘mixed dentition’, for their Aquafresh brand. This is the stage when you have both milk teeth and adult teeth present in your mouth, before all your adult teeth become fully established (as shown in the image above).

The animation is designed to show in the growth within the lower jaw, using a simple x-ray style aesthetic. The milk teeth are represented in blue to distinguish them from the adult ones, and the growth is measured by integrating a timeline and photographic images of a child’s mouth at each key stage of growth, throughout the sequence. This animation was used in focus groups with a live narrator, in the redevelopment of the Milk Teeth, Little Teeth, and Big Teeth products.